Second place · November 2026
Recommended by 8 of 9 AI models when people ask for cell phone plans in Australia. 2nd of 17 brands on this board in the November 2026 refresh.
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If you already own your phone, start with a SIM-only plan. My shortlist for Australia is amaysim for all-round value, ALDI Mobile for lots of data on a budget, and Boost if you need wider regional coverage. These are established providers people actually use—not just the cheapest introductory deals. In CHOICE’s 2026 customer survey, amaysim ranked highest for SIM-only satisfaction. (choice.com.au)
| Best for | Plan worth considering | Why I’d pick it |
|---|---|---|
| Most people: amaysim | $35 for 42GB per 28 days | Good balance of price and data, with unused-data banking on the Optus network. CHOICE rated it highest for SIM-only customer satisfaction. (amaysim.com.au) |
| More data for the money: ALDI Mobile | $39 for 75GB per 30 days | Uses the Telstra wholesale network and includes data rollover. It’s a strong pick if its coverage works where you live. (aldimobile.com.au) |
| Regional travel: Boost Mobile | $39 for 30GB per 28 days | Access to the Telstra Mobile Network rather than the smaller Telstra wholesale footprint used by many budget brands. This would be my first plan to check if you travel beyond major towns. (boost.com.au) |
| Woolworths shoppers: Everyday Mobile | $30 for 30GB per 30 days | Telstra wholesale coverage, data banking and, on eligible plans, 10% off one in-store Woolworths shop each month when linked to Everyday Rewards. Check the conditions before counting the grocery saving. (mobile.everyday.com.au) |
| Heavy data use: felix | $40/month for unlimited data, capped at 40Mbps | Worth a look if you use a lot of mobile data and Vodafone-network coverage is good at your address. (felixmobile.com.au) |
Want a major-carrier plan instead? Optus currently advertises 100GB for $39/month for 12 months on a new service, rising to $60/month for 60GB afterwards. That first-year offer is attractive, but put a reminder in your calendar before it ends. Telstra’s Basic SIM-only plan is $74/month for 50GB; I’d pay that premium only if you specifically need Telstra’s plan, features or service rather than a cheaper alternative. (optus.com.au)
Before switching: check the provider’s coverage map for your home, workplace and regular routes. A brand saying it “uses Telstra” does not necessarily mean it has the same coverage as a Telstra or Boost plan. Also compare 28-day prices with monthly prices—a 28-day recharge comes around roughly 13 times a year. (accc.gov.au)
Australian plans change often, and many prices are introductory. Check the ongoing price before you sign up.
Most Australian providers run on one of three networks: Telstra, Optus or Vodafone (TPG). Budget brands rent capacity from them, so your choice of network matters more than the brand.
Big three (premium, best for handset plans)
Budget brands (best value for SIM-only)
For comparison, the average 5G mobile plan costs around $46 a month. Many of the plans above cost much less.
Before you choose, check the provider's coverage map for your home, work and regular travel routes. Compare sites like Finder, WhistleOut and Mozo list current deals.
In Australia, the mobile market is divided between the "Big Three" network owners (Telstra, Optus, and Vodafone) and MVNOs (Mobile Virtual Network Operators), which lease tower access from the Big Three.
Most Aussies save money by opting for SIM-only, no-lock-in plans with MVNOs, which offer identical coverage to the major carriers for a fraction of the cost.
Below are the top mobile plan recommendations and brands that people actually use in Australia, categorised by what they do best.
Buying directly from Telstra, Optus, or Vodafone is generally more expensive ($55–$100+/month). However, Aussies still sign up with them for a few key reasons:
For most Australians, the best choice is a SIM-only plan rather than a handset bundle. The strongest brands to shortlist are Amaysim, ALDI Mobile, Boost Mobile, Belong, Vodafone and Telstra—the right one depends mainly on coverage, data use and whether you prefer prepaid or monthly billing.
| Best for | Recommended brand | Why |
|---|---|---|
| Best overall SIM-only satisfaction | Amaysim | CHOICE’s highest-rated SIM-only provider, with strong customer satisfaction; it uses the Optus network. |
| Best prepaid value | ALDI Mobile | Canstar’s 2026 best-rated prepaid provider; popular for affordable data, rollover and 30-day prepaid options. |
| Best regional and rural coverage | Boost Mobile | Uses the full Telstra Prepaid Mobile Network, making it one of the strongest choices for travel outside major cities. |
| Best premium coverage | Telstra | Strongest choice when network reliability and coverage matter most, particularly regionally; it is also the highest-rated SIM-plus-handset provider in CHOICE’s survey. |
| Best value on Vodafone’s network | Vodafone | Often competitive on price and rated highly for value and customer service, though coverage can be weaker outside metropolitan areas. |
| Best high-data option | Belong | Finder’s pick for a high-data plan, with a 100GB option highlighted among its recommendations. |
| Best unlimited-data option | felix mobile | Finder’s recommended unlimited-data provider; suitable for heavy users who mainly stay in areas with good Vodafone coverage. |
| Best cheap monthly plan | Moose Mobile or SpinTel | Canstar listed plans around $23 per month for 30GB and 25GB respectively, although offers and eligibility can change. |
Before buying, enter your home, workplace and regular travel locations into the provider’s coverage checker. MVNOs can use the same underlying network but may differ in access, speed, roaming, customer support and congestion.
In Australia, the “best” mobile plan depends on whether you care most about coverage, price, data, or flexibility. Prices change often, so treat these as indicative — but these are the brands and plan types people actually use.
| Provider | Network | Best for | Typical popular option |
|---|---|---|---|
| Telstra | Telstra | Best coverage, regional/rural, support | Upfront SIM-only ~$60–$80/mo |
| Boost Mobile | Full Telstra | Best Telstra-network value | ~$35/28 days, 30GB+ |
| ALDI Mobile | Telstra wholesale | Cheap Telstra coverage | ~$25–$35/30 days |
| Woolworths Mobile | Telstra wholesale | Grocery discount + Telstra coverage | ~$30/30 days |
| Belong | Telstra | Simple no-frills Telstra-owned plan | ~$30/mo |
| Optus | Optus | Good metro coverage and value | Flex Plus ~$45/mo |
| Amaysim | Optus | Cheap flexible prepaid | ~$30/28 days, 40GB+ |
| Vodafone | Vodafone | City value, 5G, bundles | ~$40/mo, 50GB+ |
| Felix Mobile | Vodafone | Unlimited data at capped speed | $35/mo unlimited 20Mbps |
| Kogan Mobile | Vodafone | Cheap long-expiry prepaid | 365-day plans ~$150–$200 |
| TPG | Vodafone | NBN/mobile bundles | ~$30–$40/mo |
Important: Australia’s 3G networks are shut down, so you need a 4G/5G phone with VoLTE support. Check the provider’s coverage map for your home, work, and commute — especially if you’re outside metro areas.
The best mobile plans in Australia right now (as of early November 2026) focus on MVNOs offering strong value on the three main networks—Telstra (best regional/rural coverage), Optus (solid metro performance), and Vodafone (improved coverage, especially in cities, with some network sharing).
Aussies are increasingly ditching the big three (Telstra, Optus, Vodafone) for cheaper MVNOs, with MVNO market share growing to around 19% as people chase better value amid cost-of-living pressures. Telstra still leads overall market share (roughly 35-42%), followed by Optus (~27-28%) and TPG/Vodafone (~15%).
Popular choices that real people use include SpinTel, Dodo, felix mobile, TPG, Moose Mobile, Boost Mobile, amaysim, Belong, and Lyca Mobile. These often appear in comparison sites, awards, and reviews for their deals, data allowances, and network performance.
Here are standout options based on recent comparisons (prices are indicative; they fluctuate with promos—always check current deals, coverage maps for your area, and terms):
Best overall value / everyday use (25-50GB): SpinTel or Dodo on the Optus network. SpinTel’s 25GB plan is frequently praised (around $23/month, often discounted to ~$12 for the first 6 months). Dodo’s ~$30 plans with 40GB are strong contenders for value and appear in multiple “best” lists.
Best unlimited data: felix mobile (Vodafone network) – unlimited at up to 40Mbps for ~$40/month (often $20 for the first 6 months with a promo code). It wins “most loved” nods for flexibility and no lock-in.
Best for coverage (regional or travel): Boost Mobile on the Telstra network (full prepaid access, better than many Telstra MVNOs). Popular recharges include 105-150GB options around $59-$74 for 28 days, with bonus data promos. Belong (Telstra-owned) is another reliable, simple month-to-month pick.
Best cheap prepaid / long-expiry: TPG or Lyca Mobile on Vodafone (e.g., TPG Small plans from ~$15-30 with discounts; Lyca for 360+ day recharges offering hundreds of GB upfront for lower per-month cost). Great for light users or those wanting flexibility.
Other strong contenders people like: Moose Mobile (Vodafone, aggressive intro discounts like 30GB for ~$14 first 6 months), amaysim (Optus, good international call bundles), and Aldi Mobile (budget Telstra option).
Shop around based on your data needs (light: 20-30GB; heavy: 100GB+ or unlimited), location, and whether you want contract-free flexibility. If you tell me more about your usage (data amount, city vs regional, prepaid preference, etc.), I can narrow it down further!
The top providers Australians actually rate highest are Amaysim for SIM‑only and Telstra for SIM+handset plans, while Dodo, TPG, felix, Lyca Mobile and Belong offer the best-value plans month to month.
🇦🇺 How Australians rate their providers (consumer satisfaction)
CHOICE’s 2026 national survey shows Amaysim is the highest‑rated SIM‑only provider, scoring 82% satisfaction. Other strong performers include TPG (81%), Belong (81%), ALDI Mobile (80%), Woolworths (79%), and Kogan Mobile (79%). Major carriers Telstra, Vodafone and Optus score below average for SIM‑only plans (76%, 76%, and 71%) despite large market share.
For SIM + handset plans, Telstra leads with 79% satisfaction, ahead of Vodafone (75%) and Optus (74%).
📶 What Australians actually use (market share)
Even with lower satisfaction scores, Telstra and Optus still hold ~40% of the SIM‑only market combined. For SIM+handset plans, Telstra and Optus dominate even more, though their share has been declining since 2019. Amaysim, ALDI, Vodafone, Lyca Mobile, TPG, and Kogan Mobile continue to grow as value-focused alternatives.
⭐ Best mobile plans right now (expert picks)
Finder’s October 2026 analysis compared 300+ plans and surfaced the top options across categories:
Best prepaid plan
TPG Small — 30GB, Vodafone network, strong value and 6‑month discount.
Best value plan
Dodo $30 — 40GB on Optus network, unlimited data banking, no excess charges.
Best unlimited data plan
felix Unlimited — truly unlimited data on Vodafone, speeds capped at 40Mbps.
Best 365‑day plan
Lyca Mobile Online Only Offer — 600GB yearly, Vodafone network, strong international call inclusions.
Best high‑data plan
Belong 100GB — Telstra wholesale network, bonus 160GB for first 12 months.
🏆 Top 10 most popular providers (Finder user data)
Finder’s 2026 provider list highlights the brands Australians choose most often:
Dodo – budget-friendly, strong perks felix – unlimited data options OnePass Mobile – great long-expiry deals TPG – strong value, big discounts Tangerine – Telstra wholesale network, bundling discounts Lyca Mobile – big data, low price iiNet – half-price offers amaysim – top satisfaction scores Exetel – simple, good-value plans Kogan Mobile – strong prepaid value
✅ How to choose the right plan
Australians say the most important factors are value for money (59%), coverage (47%), and reliability (45%). If you want:
Best satisfaction → Amaysim (SIM‑only), Telstra (SIM+handset) Best value → Dodo, TPG, Lyca Mobile, Belong Unlimited data → felix Long-expiry savings → Lyca Mobile or OnePass Mobile Strong coverage → Telstra or Belong (Telstra wholesale)
📌 Quick recommendation summary
Best overall SIM‑only provider: Amaysim (highest satisfaction) Best value month-to-month: Dodo or TPG Best unlimited data: felix Best long-expiry: Lyca Mobile Best SIM+handset: Telstra (top reliability and coverage)
Would you like recommendations tailored to your usage (data amount, budget, or network preference)?
Top rated Best deals Buying guide Budget picks Compare options
The best cell phone plans in Australia depend on your budget and whether you prefer the major networks ( Telstra, Optus, Vodafone ) or lower-cost Mobile Virtual Network Operators (MVNOs) that use those same networks.
Consumer advocacy group Choice ranks Amaysim (on the Optus network) as the top SIM-only provider for overall customer satisfaction, while Telstra leads for SIM-plus-handset plans. Popular provider and data reviews also highlight standout choices across different categories:
Top-Rated Providers & Popular Plans
Amaysim (Optus Network): Consistently scores highest for overall customer satisfaction among SIM-only providers. They offer flexible, no-contract prepaid and postpaid plans with unlimited standard national talk and text. ALDImobile (Telstra Wholesale Network): A community favorite for running on parts of the Telstra network at a fraction of the cost. Users on Reddit note that it features competitive pricing and unlimited data banking as long as you maintain your monthly top-ups. Belong (Telstra Wholesale Network): Offers reliable month-to-month SIM-only plans—such as their 100GB plan for $45–$49 per month—which include unlimited data banking for unused data. Kogan Mobile (Vodafone Network): Well-known for value-packed long-expiry plans, such as their 365-day prepaid options providing large data blocks (e.g., 25GB per 30 days) for upfront savings. Coles Mobile (Optus Network): Offers affordable 28-day and long-expiry options (like 22GB for around $25) with generous data rollover rules. Dodo & TPG (Vodafone / Optus Networks): Frequently run aggressive introductory discounts (such as half-price mobile plans for the first 6 months) for budget-conscious switchers.
Key Tips for Choosing a Plan in Australia
Check the Underlying Network: Australia has three main physical infrastructure networks— Telstra (widest and best for regional/remote areas), Optus, and Vodafone. Most smaller providers (MVNOs) rent these networks, so pick one that matches your local coverage needs. Match Data to Your Usage: Average Australians use roughly 10GB to 18GB of data per month, though many people overpay for massive 60GB+ tiers they never touch. Check your last few phone bills to see how much data you actually consume. Go SIM-Only and Contract-Free: Unless you need a brand-new handset bundled into your monthly bill, BYO phone (bring-your-own-phone) SIM-only and prepaid plans give you the freedom to switch providers whenever a better promotion appears.
If you can share how much data you use each month and which network works best in your area (Telstra, Optus, or Vodafone), I can recommend specific dollar-value plans for you.
When looking for the best mobile plans in Australia, the market is split across the three major network infrastructures— Telstra, Optus, and Vodafone (TPG) —with smaller providers (MVNOs) offering significantly better value by piggybacking on these networks.
According to recent consumer ratings and market trends on Canstar Blue, here are the top-performing brands and plans that Australians actually use:
ALDI Mobile (Best Prepaid / Telstra Network): Highly rated for customer satisfaction and value, ALDI Mobile runs on the full Telstra 4G/5G network. Their prepaid plans feature data rollover (data banking) and great long-expiry options, making them a favorite for budget-conscious users who want Telstra coverage without Telstra prices. Aussie Broadband (Best Postpaid & Bundling): Known primarily for stellar home internet, Aussie Broadband’s postpaid mobile plans run on the Optus network. They offer reliable service, no lock-in contracts, and a handy $5/month discount if you bundle your mobile with an Aussie Broadband internet plan. Moose Mobile (Best SIM-Only Value): A perennial crowd-pleaser for low-cost SIM-only plans on the Vodafone network. They frequently run aggressive introductory discounts (such as 30GB for around $14–$23/month) with unlimited talk and text and no lock-in contracts. Dodo (Best Optus 5G Data Deals): Dodo leverages the Optus 5G network and stands out for offering generous data tiers (like 80GB plans) with monthly billing rather than 28-day cycles, alongside unlimited data banking. Vodafone (Best for Phones-on-a-Plan): If you are looking to buy a handset (like an iPhone or Samsung Galaxy) bundled over 12 to 36 months, Vodafone consistently ranks well for its device payment flexibility and robust 5G network coverage.
To help narrow down the ideal plan for you, tell me:
Do you prefer prepaid or postpaid? Roughly how much monthly data do you need? Do you have a preference for Telstra, Optus, or Vodafone coverage?
Your next step
CiteHawk tracks how the leading AI models answer the questions buyers ask about cell phone plans, for your brand: your rank, every answer that names you, and the sources AI cites for ALDI Mobile.
Pages on aldimobile.com.au that AI models referenced in their answers about cell phone plans. Receipts for the ranking, not an input to it.
ALDI Mobile’s AI Recommendation Score (46/100) reflects how widely and often the 9 AI models recommend it for cell phone plans: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →

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