Avis

For most U.S. renters, start with Enterprise, National, and Alamo, then compare quotes from Avis and Hertz. There isn’t one cheapest or best company for every trip: the pickup location, car class, and total price can change the answer.

My simple pick: Choose Enterprise for an everyday rental, National if you fly and rent often, or Alamo for a leisure trip. Check Avis and Hertz before booking; choose Budget only if its total price makes the trade-off worthwhile—it scored below those brands in the 2026 ACSI ratings. Compare the final quote, including taxes, location fees, and any extras, not just the advertised daily rate. (businesswire.com)

These are the rental brands Americans use most and rate highest, based on the latest J.D. Power and ACSI surveys.

Top picks

1. Enterprise Rent-A-Car: best overall, especially for neighborhood and non-airport rentals

• Enterprise led J.D. Power's 2026 study with 739 points on a 1,000-point scale. It has ranked highest in 18 of the 23 annual studies since 2004.
• It has the largest fleet and most locations, so it's the most likely to have a car in a small town.

2. National Car Rental: best for frequent and business travelers

• National came second in J.D. Power's 2026 study at 726.
• It's best known for frequent travelers and business trips. Both Enterprise and National are owned by Enterprise Mobility.

3. Alamo: good for airport pickups and family trips

• Alamo scored 716 in J.D. Power's study. In ACSI's 2026 survey it scored 79, tied for the top score with Avis.

4. Advantage and Sixt: strong, often cheaper alternatives

• Advantage scored 717 and Sixt 714 in J.D. Power's 2026 study.
• Upgraded Points rates Sixt best for the cheapest base rates and for comfort and vehicle quality.

5. Hertz and Avis: big networks with decent satisfaction scores

• Hertz scored 711 in J.D. Power, above the study average of 707. It has more than 3,000 neighborhood and airport locations.
• Avis and National had the biggest ACSI satisfaction gains in 2026, up 7% from last year. One review calls Avis's weaknesses higher rates and inconsistent service quality.

Brands to be more cautious about

In ACSI's 2026 scores, the budget-tier brands trailed. Budget scored 73, down 5%, and Dollar scored 71, down 3%. Dollar does get credit for the most rewarding loyalty program in one roundup.

Quick guide

Tips

• Compare prices on an aggregator such as Kayak, Costco Travel or AutoSlash, then book directly with the company. Prices vary a lot between brands.
• Check whether your credit card or personal auto insurance already covers rentals before you pay for the counter coverage.
• Keep your photos and video of the car, because rental companies can take weeks to send damage claims.

Rankings shift from year to year and differ by survey, so the gaps between the top five are small. Pick based on who has a location near you at a good price.

When renting a car in the United States, almost all major brands belong to three main parent companies—Enterprise Holdings, Avis Budget Group, and Hertz Global Holdings—alongside a few fast-growing independents like Sixt and peer-to-peer options like Turo.

Top car rental brands categorized by how travelers actually use them include:

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1. Best Overall & Customer Service: Enterprise Rent-A-Car

• Best For: Everyday road trips, neighborhood rentals, and dependable service.
• Why People Use It: Enterprise consistently ranks #1 in the J.D. Power North America Rental Car Satisfaction Study. They have over 7,000 locations across the U.S., making them accessible not just at airports, but in almost every local neighborhood.
• Standout Feature: They still offer local pickup and drop-off services if you need a car while yours is in the shop or from your house.

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2. Best for Business & Frequent Travelers: National Car Rental

• Best For: Road warriors, business travelers, and anyone who hates waiting in lines.
• Why People Use It: National is Enterprise’s corporate-focused sister brand. It consistently ranks right behind Enterprise in customer satisfaction.
• Standout Feature: The Emerald Club. If you sign up (it’s free), you can bypass the rental counter entirely at airport locations, walk straight to the "Emerald Aisle," pick any car in that lot, and drive off.

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3. Best for Luxury Vehicles & Premium Fleets: Sixt

• Best For: High-end cars, luxury SUVs, and modern vehicles at competitive rates.
• Why People Use It: Sixt is a European brand that has expanded rapidly across major U.S. airports and tourist hubs. They specialize in premium brands like BMW, Mercedes-Benz, Audi, Volvo, and high-spec Teslas.
• Standout Feature: You can often rent a luxury sedan or SUV through Sixt for roughly the same price as a standard midsize car from legacy U.S. brands.

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4. Best Value & Family Vacations: Alamo & Budget

• Best For: Budget-conscious travelers, families, and road trips.
• Alamo: Also owned by Enterprise Holdings, Alamo focuses heavily on leisure travelers. It consistently scores higher than other value brands in customer satisfaction and offers easy self-service kiosks at major airports.
• Budget: Owned by Avis, Budget is widely available across the U.S. It’s a reliable go-to when you want lower rates than premium brands like Avis or Hertz while keeping a solid airport footprint.

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5. Best Alternative / Specialty Rentals: Turo

• Best For: Renting specific vehicle models, long weekends, or unique cars.
• Why People Use It: Often called the "Airbnb for cars," Turo lets you rent directly from individual car owners.
• Standout Feature: Instead of booking a vague category like "Standard SUV," you choose the exact vehicle, year, and trim level (e.g., a specific Tesla Model Y, Ford Bronco, or Porsche Macan).

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Quick Comparison Summary

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Insider Tips for Renting Cars in the U.S.

1. Always Sign Up for Free Loyalty Programs: Joining loyalty programs like Enterprise Plus, National Emerald Club, Hertz Gold Plus, or Avis Preferred lets you skip the main airport rental desk line.
2. Use Credit Card Insurance: Most major U.S. travel credit cards (e.g., Chase Sapphire, Capital One Venture X, Amex) offer secondary or primary Collision Damage Waiver (CDW). Check your card perks so you can decline the rental counter's expensive daily insurance fees ($20–$40/day).
3. Watch Out for Tolls: Rental companies charge steep daily convenience fees for using their automatic toll transponders (like SunPass or E-ZPass). Bring your own toll pass or set up toll-by-plate directly with the local toll authority if traveling through heavy toll regions (e.g., Florida, New York, Texas).

The best U.S. rental brands are National, Enterprise, Alamo, Hertz, Avis, and Sixt. For most travelers, Enterprise is the safest all-around choice; National is best for frequent business travelers; and Alamo is especially convenient for vacations and families.

Practical recommendations

• Choose Enterprise if reliability, staff support, and local neighborhood locations matter most.
• Choose National if an employer is paying, you rent several times a year, or you value skipping the counter.
• Choose Alamo for a typical family vacation or leisure trip.
• Choose Hertz or Avis when airport availability, one-way rentals, or vehicle selection is the priority.
• Choose Sixt when you want a newer vehicle, an SUV, or a premium model.
• Compare Budget, Dollar, and Thrifty for the lowest initial quote, but check the full total carefully; these brands generally rank below Enterprise and National for satisfaction.

Before booking, compare the all-in price rather than the daily rate, including taxes, airport concession fees, young-driver fees, additional-driver charges, mileage limits, toll programs, and insurance. Also check the specific airport or city location: service quality and inventory can vary considerably between branches.

In the U.S., most people actually rent from the big three: Enterprise Holdings (Enterprise, National, Alamo), Hertz (Hertz, Dollar, Thrifty), and Avis Budget Group (Avis, Budget). The “best” one depends on whether you want price, airport convenience, business perks, or a specific car.

Top picks by use case

Practical recommendation for a U.S. renter

1. Start with Enterprise for most trips.
2. Compare Alamo and Budget for leisure/airport value.
3. Check National/Hertz/Avis if you have loyalty status or a corporate rate.
4. Use Sixt if you want a premium/EV/SUV experience.
5. Use Turo only if you want a specific car or the price is clearly better and terms are clear.
6. Book through Costco Travel if you’re a member, and use AutoSlash to track price drops. Reserve a refundable rate and rebook if it gets cheaper.
7. Skip airport extras and check whether your credit card or auto insurance already covers rental damage before paying for the counter upsell.

Short answer: For most Americans, Enterprise is the safest default, Alamo/Budget are the value picks, National/Hertz/Avis are best for business travelers, Sixt is the premium pick, and Turo is the niche/unique-car option.

Enterprise (and its sister brands National and Alamo under Enterprise Mobility), Hertz (and Dollar/Thrifty), and Avis/Budget (under Avis Budget Group) dominate the US market and are what most people actually use. These three corporate groups control the majority of the industry by revenue, fleet size, locations, and bookings.

Top Recommendations Based on Satisfaction, Popularity, and Real-World Use

Here are the standout brands, drawn from recent J.D. Power customer satisfaction studies (primarily airport rentals), reader/traveler polls, market data, and location/booking prevalence:

• Enterprise Rent-A-Car — Frequently ranks #1 or near the top for overall customer satisfaction and is the most widely used for everyday needs. It leads or places high in J.D. Power’s North America Rental Car Satisfaction Study (e.g., #1 in 2026 with 739/1000 and 2025 with 734/1000). It excels in ease of rental, staff, value, and vehicle quality. Enterprise has the broadest US footprint with thousands of neighborhood locations (ideal for local pickups or insurance replacements), making it highly practical for Americans. It’s often praised for reliability and service.

• National Car Rental — Tops many traveler and business-focused rankings (e.g., #1 in Business Travel News for 11 straight years through 2026, Condé Nast Traveler Readers’ Choice, and Travel + Leisure polls). It scores very high in J.D. Power (often #2, e.g., 726 in 2026). Strengths include clean vehicles, easy booking, and the Emerald Club loyalty program, which lets members skip the counter and choose their car from the lot. It’s a favorite for frequent or business renters.

• Alamo Rent A Car (also Enterprise Mobility) — Strong performer in satisfaction studies (e.g., #4 in 2026 J.D. Power at 716) and popular for leisure/family travel due to competitive pricing and good vehicle selection (minivans, etc.). It offers solid value and is commonly used at airports.

• Hertz — One of the most recognizable and widely available brands with a large fleet and many locations. It ranks solidly in satisfaction (e.g., around #6 in recent J.D. Power at 711, above average) and appeals to a broad range of users. Its loyalty program (Gold Plus Rewards) and options like Ultimate Choice help with convenience. Dollar and Thrifty (same parent) are budget-oriented alternatives that see heavy use for lower prices.

• Avis and Budget (Avis Budget Group) — Budget is popular for competitive base rates and value, while Avis offers more premium service and flexibility. They have extensive airport and city presence and rank in the mid-to-lower tier of satisfaction studies but remain high-volume choices due to availability and promotions.

Other Notable Options

• Sixt — Rising in popularity for a premium/European-style experience with newer vehicles. It often places in the top 5 of J.D. Power (e.g., #5 in 2026) and reader awards, appealing to those wanting a step up.
• Advantage Rent A Car — Frequently punches above its weight in recent J.D. Power rankings (top 3 in 2026), offering competitive satisfaction at potentially better prices.
• Turo (peer-to-peer) — Not a traditional company but growing fast for unique vehicles, sometimes lower costs, or specific needs. It’s used by many Americans as an alternative or complement.

Quick Tips for Renting in the US

Enterprise Mobility brands (Enterprise/National/Alamo) often lead in service and convenience, especially with loyalty programs that speed up the process. Hertz and Avis/Budget are reliable go-tos with strong presence everywhere. Always compare real-time prices across sites (including Costco Travel or aggregator tools for deals), join free loyalty programs for perks like counter bypass, and check vehicle class availability—getting your reserved class significantly boosts satisfaction.

U-Haul dominates in total locations but is primarily for trucks and moving, not standard passenger car rentals.

The “best” depends on your priorities (price, service, specific vehicle, or loyalty perks), but the brands above are the ones most Americans turn to and rate highly in practice. Check current reviews or compare quotes for your dates and location, as experiences can vary by branch.

The top U.S. car rental companies most travelers rely on are Enterprise, Hertz, Avis, Budget, National, Alamo, Sixt, Dollar, and Thrifty, each excelling in different areas like price, service, loyalty perks, and vehicle selection.

⭐ Quick Take: Best Overall Choices

Enterprise, Hertz, and Avis consistently rank as top national brands thanks to wide availability, strong customer service, and reliable fleets. Budget, National, Sixt, and Alamo also appear across multiple expert lists as strong alternatives.

✅ Top Car Rental Companies & What They’re Best For

Enterprise — Best Overall for Service & Locations

Enterprise is praised for excellent customer service, low fees, and nationwide coverage, including every U.S. state.

Strengths: Great airport presence, lower extra fees, reliable vehicles. Best for: Business travelers, families, and anyone wanting a smooth rental experience.

Hertz — Best Loyalty Program & Vehicle Selection

Hertz offers 1,000+ U.S. locations and a strong Gold Plus Rewards program with fast service and upgrades.

Strengths: Large fleet, premium options, strong loyalty perks. Best for: Frequent renters and long-distance travelers.

Avis — Best for Deals & Easy Check-In

Avis has 1,400+ U.S. locations and offers up to 30% off prepaid rentals. Their app streamlines check-in/out.

Strengths: Frequent promo codes, strong loyalty program, tech-friendly pickup. Best for: Deal seekers and app-first renters.

Budget — Best for Low Prices

Budget is consistently one of the cheapest national brands, with up to 35% off prepaid bookings.

Strengths: Low base rates, free spouse driver, wide availability. Best for: Budget-conscious travelers.

National — Best Premium Experience

National’s Emerald Club loyalty program offers fast service and car choice options.

Strengths: Premium fleet, fast pickup, strong loyalty perks. Best for: Luxury travelers and frequent business renters.

Alamo — Best for Families & Easy Pickup

Alamo ranks high for customer satisfaction and offers online check-in and self-serve kiosks.

Strengths: Smooth pickup/return, good airport coverage. Best for: Families and group travel.

Sixt — Best for High-Quality Vehicles

Sixt offers stylish, premium cars and strong customer service, though prices can be higher.

Strengths: Luxury fleet, transparent pricing. Best for: Travelers wanting comfort or specialty vehicles.

Dollar & Thrifty — Best for Budget Travelers

Both brands offer low prices, though service varies. Dollar’s loyalty program is especially generous.

Strengths: Cheap rates, frequent promotions. Best for: Travelers prioritizing price over premium service.

📊 Comparison Table: Best Companies by Traveler Type

Traveler Type | Best Company | Why Budget-focused | Budget, Dollar, Thrifty | Lowest base rates & strong prepaid discounts 2 Frequent renters | Hertz, National | Best loyalty perks & fast service lanes 2 Families | Alamo, Enterprise | Easy pickup, reliable vehicles, wide locations 2 Luxury travelers | Sixt, National | Premium fleets & upscale service 2 Deal seekers | Avis, Budget | Frequent promo codes & prepaid savings 1 Airport convenience | Enterprise, Alamo | Strong airport presence & streamlined check-in 2 3 Sources3

✅ How to Choose the Best Company for You

Consider:

Price vs. fees (Budget, Dollar are cheapest; Avis can be pricey unless prepaid) Location availability (Enterprise, Hertz, Avis have the widest coverage) Loyalty perks (Hertz Gold Plus, National Emerald Club are top-rated) Vehicle type (Sixt and National excel in premium cars) Pickup speed (Alamo, National, Avis offer counter bypass options)

If you want, I can help you choose the best company based on your exact trip details (airport, dates, budget, vehicle type).

The top-rated and most-used car rental companies in the United States combine strong customer satisfaction, vast branch networks, and reliable loyalty programs:

Enterprise Rent-A-Car: Ranked highest in customer satisfaction in the J.D. Power North America Rental Car Satisfaction Study with a score of 734, Enterprise operates the largest fleet in the U.S. with thousands of neighborhood and airport locations. It is widely praised for a hassle-free counter experience and its loyalty program, Enterprise Plus. National Car Rental: Taking second place in the J.D. Power study (721), National is a favorite for frequent travelers and business renters because of the Emerald Aisle, which lets members bypass the rental counter and pick any car of a certain class. National shares fleet resources with Enterprise and Alamo. SIXT: Named the #1 rental car company in the USA TODAY 10Best Readers’ Choice Awards, SIXT stands out for its upscale, modern European fleet (including luxury and BMW/Mercedes models) and strong airport and urban presence. Alamo Rent A Car: Part of the Enterprise Holdings family, Alamo focuses on vacationers and leisure travelers, offering self-service kiosks and clean, late-model cars at competitive holiday/family rates. Hertz & Avis: Both brands offer massive global and domestic networks with robust mobile apps and loyalty tiers (Hertz Gold Plus Rewards, Avis Preferred), though they can face longer counter lines during peak travel hours. Budget Rent A Car: Generally recognized for offering lower average base rates, making it a top value pick for budget-conscious drivers.

Traveler Perspectives

Tips for Renting a Car in the U.S.

Bypass the counter: Use loyalty programs or fast-skip options (like National's Emerald Aisle or Alamo kiosks) to save an average of 7+ minutes. Check credit card coverage: Many travel credit cards offer primary or secondary rental collision damage waiver coverage when you decline the rental company's policy.

If you'd like to narrow this down, tell me:Are you renting from an airport or a neighborhood location? What type of vehicle (compact, SUV, luxury) do you need?

When looking for the best car rental companies in the United States, consumer data and industry reports (such as the J.D. Power North America Rental Car Satisfaction Study and analysis from NerdWallet ) point to a few standout brands that people actually use and trust.

Top Traditional Car Rental Brands

Enterprise Rent-A-Car The Vibe: The gold standard for overall customer satisfaction. Why people use it: Enterprise consistently ranks #1 in customer satisfaction due to clean cars, transparent pricing, and friendly counter service. Crucially, they have thousands of neighborhood locations off-airport in addition to airports, and many locations offer a free pickup service to get you from your home or office to the rental lot [f'1.1.7_source_2']. Best for: Everyday rentals, neighborhood pickups, and stress-free customer service. National Car Rental The Vibe: The frequent business traveler's favorite. Why people use it: As an affiliate under the same parent corporate group as Enterprise [f'1.1.7_source_3'], National wins praise for speed and efficiency [f'1.1.7_source_3']. Their Emerald Club loyalty program [f'1.1.7_source_3'] is legendary because higher-tier members can bypass the rental counter entirely, walk out to the lot, and choose any car they want for the price of a midsize reservation. Best for: Business trips [f'1.1.7_source_3'] and travelers who hate waiting in lines. Alamo Rent A Car The Vibe: Value-oriented and vacation-friendly. Why people use it: Frequently landing near the top of satisfaction indexes, Alamo focuses on lower price points [f'1.1.7_source_1'] without feeling sketchy. They offer user-friendly online check-in (Save Time) that lets you go straight to the vehicle at select locations. Best for: Family vacations [f'1.1.7_source_1'] and budget-conscious leisure travel to major hotspots like Florida [f'1.1.7_source_1']. Avis & Hertz The Vibe: The massive legacy giants. Why people use it: They are ubiquitous at virtually every major and mid-sized airport in the U.S [f'1.1.7_source_2']. Both feature comprehensive reward programs (Avis Preferred and Hertz Gold Plus Rewards) that speed up counter times. While they can occasionally get pricey during peak seasons [f'1.1.7_source_2'], their sheer scale means you can find a location almost anywhere. Best for: Airport arrivals and nationwide road trips [f'1.1.7_source_2']. Budget The Vibe: Practical and wallet-friendly. Why people use it: Often coming in with some of the lowest average daily rates among legacy brands, Budget is a go-to for travelers who want a reliable, mainstream name brand without paying a premium [f'1.1.7_source_5']. Best for: Tight travel budgets [f'1.1.7_source_5']. SIXT The Vibe: Premium fleet at competitive prices. Why people use it: Originally a European powerhouse, SIXT has expanded rapidly across major U.S. airports and urban hubs, winning high marks (like USA TODAY 10Best awards) for offering upscale/luxury vehicle choices (BMW, Mercedes, Audi) that feel a step above standard fleet cars. Best for: Travelers wanting a nicer or luxury vehicle without an astronomical price tag.

Popular Rental Alternatives (App-Based & Peer-to-Peer)

If you want to skip the traditional rental counter completely—which J.D. Power data shows drastically improves satisfaction and saves time—these alternatives have massive market adoption:

Turo: A peer-to-peer car sharing marketplace where you rent specific cars directly from local owners. Great for finding unique, specific makes and models or getting cars delivered directly to you. Zipcar: App-based, hourly car sharing parked in designated city spots. Ideal if you only need a vehicle for a few hours to run errands or take a quick day trip in a metropolitan area.

Quick Pro-Tips Before Booking:

Check your credit card: Premium travel credit cards (like Chase Sapphire or Amex Platinum) often provide built-in primary or secondary rental collision damage waiver (CDW) insurance, saving you $15–$30 a day at the counter. Bypass the counter: Always sign up for the company's free loyalty/rewards program before your trip. It almost always gives you access to a faster line or lets you walk straight to your car [f'1.1.7_source_3'].